he theme was designed to bring together horse racing, shopping and winning fantastic prizes in Southern Africa’s biggest consumer promotion. The communication had to portray the ecstasy and excitement associated with such a promotion.
To participate in the OK Grand Challenge, all a customer needs to do is buy goods of the monetary value prescribed by OK at any OK Shop around the country. After purchasing the goods, customers are then given coupons on which they fill in their details on the coupon and submit the coupons in the containers provided in OK Stores. The more the customer buys, the more coupons they get and the more their chances of winning are. The coupons are then gathered up from all OK Stores around the country for a national draw where people win an assortment of prizes such as cars, houses, residential stands and and price discounts